Premium version of Activite Pop to be released in coming weeks

Smartwatches and fitness trackers come in all shapes, prices and sizes. But if you’re looking for a nice regular looking watch, that also functions as a basic fitness-tracking device, the Withings Swiss Made Activite and Withings Activite Pop are a great option. The French company attended the recent WebSummit event in Dublin where it revealed its next-generation of analogue smartwatch. The new device, detailed to specialist site Wareable, will become available to buy in the latter part of November.

The yet-to-be-named device combines the premium quality of the original Activite with the affordability of the Activite Pop. Wareable says the new smartwatch should have a price of under $150.

“It will be in the price range of the Withings Activité Pop with a premium aspect,” Cédric Hutchings, CEO of Withings, told Wareable at WebSummit in Dublin.

“Taking feedback from our users we made it more premium, at a more affordable price.”

The new Activite is made of steel and has “premium build quality”, although it will be cheaper than the previous model. The photo of the smartwatch shows an all-black design. The main watch hands have been darkened while the tracker dial has been enlarged and left white so that it dominates the face, giving more prominence to the fitness tracking aspect.

We have had a number of product releases in the past few weeks, with a few others scheduled ahead of the holiday shopping season. This will be the first release from Withings since January where the company debuted the Activite Pop.

The Activite Pop traded calf leather, polished steel, a sapphire dome and Swiss-made certification of the Activite, for a silicone strap, PVD-coated steel, and a mineral glass dome. The price difference is quite sizeable though. Its other features are identical. It is a Bluetooth-connected fitness tracker, capable of step-counting and sleep-tracking.

Ultimately, the Withings watches are designed to look and feel normal. And they do this very well. They are unobtrusive, have a good battery life, are waterproof and automatically track activity and sleep. They are designed to work in pretty much every situation. You could wear them not only during business hours, but also for a formal event, as well as light hiking or other light sporting events.

Withings also announced a partnership with MyFitnessPal which will allows users to track their diet via their smartphone app. The integration will enable users to track meals through the Health Mate app and the two apps will share data. These features will be added to the Health Mate app in the coming weeks.

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