Fossil adds four new analogue smartwatches to its product line

Fossil is getting closer and closer to its stated goal of releasing 100 connected wearables this year.

The company announced four new fitness trackers today at the IFA trade show in Berlin. This includes the Q Nate, Q Crewmaster, Q Gazer and Q Tailor. These watches are continuing the growing trend of smart watches that look like ordinary analogue watches.

The smart features in Fossil’s new product lineup include: activity tracking, sleep monitoring, custom goal setting, automatic time zone and dual time monitoring, alarm, filtered notifications (with vibration and dial animations) and more. The main dial on the watch shows the time, while a secondary dial shows how close you are to reaching your daily goal.  There are also some smart controls, so you can ring your phone, or operate and control music by pressing the bottom button.

All four watches provide the same functionality, but with different styles. There are also many options for personalization including interchangeable straps in leather, silicone and stainless steel.

“We know our customers desire both form and function.  They want to stay connected while enhancing their personal style and these new hybrid smartwatches do both,” said Jill Elliott, chief creative officer.

“Our new hybrid smartwatches are the ultimate convergence of fashion and technology, bringing together the elegance and simplicity of an analog watch with the most popular alerts and tracking features offered by today’s smartwatches. We pride ourselves on being innovators in the fashion watch space, and we believe that the hybrid smartwatch is the future of fashion watches.”

The watches work with both iPhone and Android phones, and use a coin battery to deliver up to six months of battery life.

Fossil’s stylish fitness trackers arrive on September 26th and will retail for $175. Preorders begin 12 days earlier.

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