CES 2017: Sensoria aims to fix your running technique with new socks and shoes

Sensoria, a Redmond-based startup, announced at CES the second generation of its fitness sock. Dubbed as “Sock 2.0”, the upgraded garment detects cadence, foot landing and impact forces exerted by the runner, as well as actionable information from Sensoria’s AI coach on how to run farther, faster and healthier.

The company says the high-tec socks are made of antibacterial, anti-blistering and sweat wicking material. They also feature better textile pressure sensors and are two times lighter than the current model.

Sensoria Core has also received an upgrade. This is the unit which houses the technology and wirelessly relays data during your run to the Sensoria Fitness mobile app. Weighing less than half an ounce and measuring less than one square inch, the Core is now four time smaller and has double the battery life of the current ankle bracelet.

Essential reading: Connected footware – tracking fitness through the feet

The upgraded Sensoria Run 2.0 app for iOS (and Web Dashboard v2.0), shows your run in detail and includes information such as a foot heat-map, foot landing, contact time on the ground, cadence, pace, heart rate (when connected with the Sensoria HRM or other devices), speed, distance, altitude gains, GPS track and more. The app also allows you to tailor your goals and track progress. And now there is the addition of the company’s artificial intelligence coach, Mara.

“Sensoria Core technology not only measures how far and how fast you run, but more importantly how well you run,” said Davide Vigano, co-founder and CEO of Sensoria.

“We’ve received great, constructive feedback on our current smart socks and are proud to offer an upgraded version that not only has improved comfort and breathability, but also offers more precise metrics to athletes who want to take their running to the next level.”

The company used this opportunity to announce a partnership with running barefoot shoemakers Vivobarefoot. Powering the shoes are two removable Sensoria Cores, each connected to four pressure sensors in the sole. These are then used to map out and sense every minute detail of foot movement, from pressure to toe engagement.

Pre-orders for Sensoria Sock 2.0 will soon be available for $199, for delivery later in 2017. A monthly subscription is also offered, which includes a supply of fresh smart socks during the year, access to a new web dashboard and training plans via the Sensoria Run 2.0 app. At the moment, there is no information as to a release date for the smart shoe.

 

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