Google and Levi’s connected jacket set to arrive this Fall

Nearly two years in the making, Google and Levi’s are preparing to launch in September an intelligent jacket dubbed the Levi’s Commuter Trucker Jacket.

The connected apparel is the first commercial product that uses the touch-sensitive fabric developed as part of Google’s Project Jacquard. First announced at Google’s I/O conference last year, the denim jacket was originally set to lauch this Spring but has run into delays.

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A Bluetooth tag located on the cuff wirelessly connects the conductive yarns in the jacket’s cuff to your mobile device. Remove the tag, and the entire garment is washable and durable – just like regular denim.

Touching the tag  in different ways will allow you to send commands to your smartphone while on the go. For example, you will be able to ask for directions, answer calls and control music playback, all with your phone safely tucked away. The plan is to expand functionality by eventually allowing third party developers access to the platform.

The whole thing is powered by a small rechargeable battery that clips onto the inside of sleeve. The battery can keep going for two days, but the hope is that this will be extended by the time the product is ready for sale.

In addition to the Fall launch date we now know that the jacket, in both men’s and women’s sizes, will retail for around $350. Levi’s and Google are showing off a pre-release version at SXSW in Austin this week.

“It was a long road but what’s really impressive, is the entire journey, we stayed true to our vision and what we wanted to achieve,” said Ivan Poupyrev, project lead for Project Jacquard at Google.

“This jacket is going to be sold as a piece of apparel, that was always the vision from the very beginning.”

You can sign up to be kept informed at Levi’s.


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