Vitali: stay balanced and stress-free with this stylish bra


crowdfunding-picIn the world of wearable technology, tracking fitness is typically the main goal. However, a growing number of devices are trying to gauge your state of mind.

Vitali is a new sports bra hitting Kickstarter this week that focuses on keeping you balanced and worry free. The smart garment combines historical data and real-time biometrics to track indicators of stress. Reducing your stress levels can not only make you feel better right now, but may also protect your health in the long-term.

Essential reading: Moving away from the wrist – the best smart clothing

The premium smart sports bra combines historical data and real-time biometrics to track breathing, posture and heart rate variability (HRV). The three are interconnected and a good indicator of stress.

The bra uses advanced algorithms to understand and recognize subtle breathing patterns in the upper diaphragm. To monitor posture, it uses a built-in gyroscope and 9-axis accelerometer to track upper thoracic and pectorals major muscle position and movement. All this information is then sent to the main unit for processing.

You will get reminders on when you should adjust posture, take some deep breaths, or just check-in. Rather conveniently, you don’t need to be connected to a smartphone for the bra to function. But you do have the option of viewing detailed analytics and patterns over time in the smartphone app.

“The idea for VITALI sprung out of yoga, but rather than focusing on the poses, our mission is to bring the benefits of yoga and make them the foundation of your everyday habits,” said Vitali founder Cindy Gu.

“It’s for the everyday woman—the one who lives a high-strung lifestyle but also cares about her wellbeing. It is for those who run meetings, miles and everything in-between.”

The bra’s sensors are embedded and washable. They are also fabric-base and breathable to ensure comfort after sweating of long-term wear.

Just a day in the Kickstarter campaign is well on its way to meeting its goal. It will be a bit of a wait though before the smart bra is delivered to backers. Shipping is scheduled to start in February 2018.


Price: $129 and up

Funding open:
$13,517 pledged of $50,000 goal
34 days to go

Estimated delivery: February 2018

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