Since launching its first smartwatch in the fall 2015, Fossil Group has brought to market more than 150 touchscreen smartwatches, hybrid smartwatches and activity trackers. The company looks to continue that momentum this year with the likes of Q Venture and Q Explorist.
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The 3rd generation watches are a little slimmer and more feature-packed than their predecessors. They both sport Qualcomm’s Snapdragon Wear 2100 processor, 512MB of RAM, 4GB of internal storage, a magnetic charger and swappable bands.
In terms of functions, you get a built in fitness tracker, notifications (social media, text, email, app alerts, multiple time zones, alarm clock, calendar alerts). There are also other functions such as personalise your dial, control your music and LED flashlight. Both watches will run Google’s Android Wear 2.0 operating system, which means they come with a bunch of goodies including standalone apps, Google Assistant, personalizing watch faces, and Android Pay.
While the specs are probably nothing to get too excited about, the main upgrade is in the design. With a thinner and full-circle form-factor, the watches are definitely more stylish and better looking their their predecessors.
Venture is the female version of the watch. It features a 11.5 mm case with a 42 mm diameter, which makes it the company’s thinnest smartwatch to date. Q Explorist sports a slightly thicker 12.6 mm case with a 45 mm diameter which makes it Fossil’s thinnest watch for the male demographic. On the negative side, the battery life is a measly 24 hours.
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Many other smartwatches and activity trackers will be released through the year across Fossil’s various brands. This includes Misfit, Diesel, Emporio Armani, Michael Kors and Fossil. The company is planning to double its wearables production in 2017 to an unmatched 300 new products.
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