Michael Kors launches its Grayson and Sofie smartwatches

Fossil is slowly making good on its promise to deliver 300 smartwatches and fitness trackers by the end of this year. Michael Kors, which falls under its brand, has just announced it is launching its Grayson and Sofie smartwatches.

These are not the first wearables by Michael Kors. The American luxury fashion company has a range of connected devices including the Access Bradshaw, Access Dylan and Access Hybrid. It also entered the fitness tracker space with its Access Crosby activity band last year.

Essential reading: Top fitness trackers and health gadgets for 2017

While the new watches look very different from each other, like most of Fossil’s range they both run on Android Wear 2.0 and sport pretty much the same specs. This includes the Qualcomm Snapdragon Wear 2100 processor with 512MB of RAM and 4GB of built-in storage. But you can tell just by looking at them that the sleek and feminine Sophie is targeting the female segment of the population and the more masculine Grayson is intended for men.

And design is pretty much the main thing that distinguishes the watches from the rest of the Fossil range. These are devices for the customer who wants technological innovation, social connectivity and great style.

Sofie features a thin, lightweight case body with a pavé bezel and a full round 1.19 inch touchscreen display. It sports a 42mm casing and is being offered in eight different plating-and-bracelet combinations, with seven quick-release interchangeable strap options. You can also tweak the watch face to suit your style. The accompanying smartphone app will even let you use a photo straight from Instagram as your watch face.

Combining luxury and sporty good looks, the Grayson is the larger of the two with a 47mm case-size and 1.39-inch touchscreen display. It has a new high-definition display face and rotating crown for quick scrolling through apps, watch faces and more. Grayson also sports a larger 24mm strap versus the 18mm on Sophie.

Don’t look for a heart rate monitor or sophisticated fitness tracking functions. You won’t find them. With a built-in accelerometer and gyroscope, these watches will keep tabs on steps, distance, calories and sleep. After all, this is more about wearing a stylish timepiece and staying informed via smartphone notifications that anything else.

Unfortunately, battery life is not that great. On a full charge, the watches should keep going for around 24 hours. It takes 2 hours to charge them fully.

Both smartwatches are available starting today for $350 on the Michael Kors website. Availability on Amazon should follow soon.

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