Catch a wearable tech deal on Amazon’s ‘Countdown to Black Friday’

This year Black Friday falls on November 24th. For over 80 years, the day following Thanksgiving has been regarded as the beginning of the Christmas shopping season in the US. Most major retailers offer huge discounts throughout this period.

Times are changing, however, and people aren’t necessarily waking up early in the morning and rushing off to stores. Shoppers continue to take more and more of their business online.

This year the annual holiday mega-retail event is predicted to yield the biggest sales in history. Black Friday has also grown exponentially in other countries after Amazon shifted the shopping bonanza abroad following it’s success in the US.

Essential reading: Best Fitness Trackers and Health Gadgets you can buy right now

While Black Friday is still a couple of weeks away, this doesn’t mean you need to wait to save on fitness trackers, smartwatches and other connected health gear. Amazon has launched something it calls Countdown to Black Friday Deals Week, which means great deals on products are starting now. Each day, the retail giant will offer new savings on many popular wearables brands, including Fitbit, Garmin, Nokia, Apple, Polar, TomTom and more.

To save you time we will scour through Amazon listings each day and bring you the latest wearable tech deals. It is important to note that many of these deals will be limited as supplies tend to be restricted.

This year, there is also something called Amazon Warehouse Deals. This section offers discounts on products that are open box or “used-like new.”

These are US deals only. If you live in the UK, head over to this page.


Fitbit is the global leader in wearables sales. There is a reason its trackers sell so well. They are simple to use, reliable, look smart, provide great vitals statistics and have an excellent app behind them. With Ionic going on sale in October, the company now has twelve different devices for tracking steps and calories. You can still purchase all of these, although some of the older devices have been superseded with new versions.


Garmin was an early mover and pioneer in the wearables market. For those who are very serious about tracking their athletic pursuits, the company sells a range of sports watches. Garmin’s strategy is centered on purpose-built devices for consumers who are interested running, cycling, swimming, golfing and more. For those who are simply looking to be more active, there is also an ever increasing selection of fitness trackers.


Samsung is a global conglomerate that operates multiple subsidiaries in a wide range of industries. Headquartered in South Korea, the company operates in over 75 countries. In the wearables market, Samsung offers a number of smartwatches and activity trackers, as well as their Tizen open-source operating system.


California-based Misfit offers a range of health and fitness activity trackers. Now owned by Fossil, the company has been around since 2011, but has in this short time become one of the leading wearables brands with its line of sleek and inexpensive activity trackers.


After developing their first wireless heart rate monitor, Polar has grown in the wearables market. The company currently sells a range of smartwatches, fitness trackers, bike computers, heart rate monitors and chest straps.


Founded in 1991, TomTom NV is a company that produces navigation and mapping products. It sells action cameras, fleet management systems and location-based products. Headquartered in Amsterdam, the company currently has some 4,000 employees worldwide and presence in over 40 countries. The Dutch company also has its own range of activity trackers and GPS sport watches.


Fossil is a American designer and manufacturer of accessories. Under its umbrella, the brand includes Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Armani Exchange and others. Incredibly, the company is looking to bump up its tally of connected smartwatches and fitness trackers to around 300 by the end of this year.


Yes, you can still buy a Pebble watch. The startup, which is credited for being one of the first companies to launch the modern smartwatch, was taken over by Fitbit just under a year ago. The deal saw the San Francisco outfit acquire its intellectual property, software and key personnel, but not its hardware.

The fate of existing customers was left in doubt following the acquisition, but Fitbit put some of these fears to rest. An update to the iOS and Android versions of the app was released earlier this year that ended the smartwatches’ dependency on Pebble’s cloud services.

Technology is traditionally the hottest gift category during the holiday season. If you’re after an early bargain bookmark this page and keep checking back. We will do our best to keep the page up-to-date in the run-up to the main event.

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