Fitbit has today launched the adidas branded version of Ionic. Originally announced back in August, the sporty edition of its smartwatch is designed to help you a better runner.
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The company’s answer to Apple’s Nike-branded watch comes with a number of uniquely colored two-toned perforated, breathable sports bands. There is also a custom designed clock face with the adidas logo along the top.
You still get the full range of health and fitness features of Ionic, but now with a coaching experience through the adidas Train app. This includes six on-screen workouts aimed at improving your form, power and speed. These workouts last about 5 to 15 minutes, they are accessible from your wrist and do not require any special equipment. The workouts are exclusive to the adidas version of Ionic.
Unlike Apple’s approach with its Nike device which costs the same as the non-branded version, the new and improved Ionic will set you back an extra $30. You can pre-order now on Fitbit.com for delivery after March 19th, 2018. Those previously unsure whether to purchase the Ionic, now have a new model to consider.
“As the leading global wearables brand synonymous with health and fitness, partnering with a sports industry great like adidas to develop an exclusive version of our first smartwatch provides athletes of all kinds with the ability to be their best through a unique coaching experience,” said Tim Rosa, Chief Marketing Officer of Fitbit.
Of course, Fitbit is already looking for the next big thing. Following yesterday’s disappointing Q4 results, the company’s CEO hinted at a new “mass-appeal” sports watch to come later in 2018. The description doesn’t really apply to today’s announcement but its possible that he is referring to the rumored Blaze 2 device. So watch this space, as they say.
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