With the Ace, kids are finally getting their own Fitbit.
We wrote back in January that Fitbit is eyeing the kids fitness tracker market. And this makes perfect sense as this is a market that has largely remained untapped by the big players. And lets face it, statistics on childhood obesity in advanced countries make grim reading. Nearly a third of youths in America are overweight or obese.
While there are plenty of examples of startups in this area, with its Vivofit Jr, Garmin is the only mainstream company that has a device specifically designed for children. Now it has a worthy competitor, the Fitbit Ace.
Essential reading: Choosing the right Fitbit tracker
This is an Alta lookalike that is specifically designed for kids 8 and older. The showerproof device automatically tracks steps, active minutes, sleep and provides encouragement to be active. It has up to 5 days of battery life and comes in two bright colours.
“As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,” said James Park, CEO of Fitbit.
“It can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated. By bringing that experience to families, it can make healthier habits feel more achievable by making it fun and engaging. We are excited by the opportunity to enable parents to help set their kids on a path to building lifelong, healthy habits all while having fun together.”
Because it has an OLED tap display, your kid can see their progress in real time. The tracker dishes out rewards for moving with celebratory messages and fun, collectible badges. And, if you have a Fitbit yourself you can promote a bit of friendly family competition.
The San Francisco manufacturer has introduced a new family account which allows parents to safeguard their kids’ privacy and stay on top of their activity. The Parent view lets you navigate between your view and your kid’s view to check their activity and progress. It also allows you to manage who your children connect with and what information they see.
The Ace is a one size fits all affair. It is meant for wrists measuring between 125mm and 161mm and, just like the Alta, the width of the tracker is only 15mm.
Fitbit’s first fitness tracker for kids is available for pre-sale now on Fitbit.com for $99.95. Shipping starts in late-May.
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