NATEDE: the Italian-designed plant holder that doubles as an air purifier

bioring the personal trainer on your finger 2 - NATEDE: the Italian-designed plant holder that doubles as an air purifier

Breathing healthy air and staying in contact with nature makes us healthier and happier. Now you can do both with the NATEDE Smart Natural Air Purifier. This second generation product uses advanced sensors and a photocatalytic filter to clean indoor air. At the same time, it doubles as a stylish Italian-designed plant holder.

It is a little known fact that indoor air can be up to five times more polluted than outdoor air. This air purifier taps into natural processes to eliminate toxins in an entirely new way. Using its unique filter the pot amplifies the cleaning power of plants and microorganisms that live in their roots, to eliminate 93% of VOCs, 99% of bacteria, viruses, fine-particulate and odors. Best of all, nothing ever needs to be replaced saving you money in the long-run. Just remember to rinse the filter with tap water from time to time.

“The core technology of Natede is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air,” explains As Clairy CEO Paolo Ganis.

“Plants placed in Natede metabolize a significantly higher amount of pollutants compared to plants potted in regular vases, because of the combination of design and embedded technology, and Natede’s air flow system quickly and quietly recycles air from a plant’s soil.”

To make sure everything is working properly and the air really is cleaner, the LED interface displays air quality levels. There is also an accompanying smartphone app that allows users to monitor air pollutants in more detail, temperature and humidity, as well as control the air flow. NATEDE even connects via WiFi/Bluetooth to Alexa and other smart devices in your home or office.

Essential reading: Improve the air in your home with these smart gadgets

The Kickstarter campaign has clearly captured the public’s imagination. With 17 days to go it raised more than 10 times its intended $60,000 goal. There are still 17 days left in the campaign if you’re looking to do away with your ugly traditional air purifier. Delivery is expected in December.


Price: $174 and up

Funding open:

$648,164 raised out of $59,829 goal
17 days to go

Estimated delivery: December 2018

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