Image source: Whoop

WHOOP Strap finally gets an affordable membership plan

The WHOOP Strap 2.0, a wearable that is currently in use by many NBA, NFL players and Olympic athletes, is getting a new $30 monthly membership plan. This comes as part of WHOOP’s effort to expand its user-base beyond professional athletes.

Essential reading: Top fitness trackers and health gadgets

This is a fitness band that measures key performance variables more than 100 times per second, 24 hours a day, 7 days per week. The band has 5 sensors which measure heart rate, heart rate variability, ambient temperature, motion via a 3-axis accelerometer and on/off wrist detection.

WHOOP Strap 2.0 gathers physiological markers to indicate a users personal readiness to perform each day. It also calculates exertion during workouts and dishes out detailed guidance on how much sleep and rest an athlete needs to recover.

whoop strap 2.0 gets an affordable Membership Plan 1 - WHOOP Strap finally gets an affordable membership plan
Image source: Whoop

The important difference between WHOOP and a your run-of-the-mill fitness tracker is that you get professional quality analysis and predictive analysis. The band helps users better understand their bodies and how they recover after a hard game or workout. This in turn helps to reduce injuries and optimize performance.

whoop strap 2.0 gets an affordable Membership Plan 2 - WHOOP Strap finally gets an affordable membership plan
Image source: Whoop

Previously only sold to professionals, the system has recently become available to the general public. And from today its finally become affordable, too.

While in the past the price of a WHOOP tracker ran anywhere between $500 and $5,000 per year depending on your subscription plan, now its come down to just $30 per month. This means the entry point has dropped to $180 when you take into account the 6 month minimum commitment. The plan includes a WHOOP 2.0 strap, the analytics software and access to its community of fitness enthusiasts.

“It’s been a privilege to serve many of the best athletes and teams in the world to date,” said Will Ahmed, Founder & CEO of WHOOP.

“We’ve now taken many learnings from the top performers and applied them to a consumer facing membership. This is for a wider set of consumers – those that take performance seriously, whether that means securing a PR on their next marathon, or improving their personal habits as a business executive on the road for work. This service is designed to feel like a 24/7 coach on your body.”

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One thought on “WHOOP Strap finally gets an affordable membership plan

  • May 18, 2018 at 7:20 am
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    https://www.whoop.com/termsofuse/?_ga=2.119505545.166038949.1526609480-1976927101.1526433040

    the above link is really difficult to find but if you read it they cover everything to make sure they get paid when they want at whatever rate they may want and you can not cancel and get a refund after 30 days post use of the device. Additionally, if you have a problem (like hint the band not holding!) there is a $100 restocking fee if you are past the 30 day return policy. It even looks (read it yourself) as if they OK your return they have to have it in hands before those 30 days are up? Trust me the lawyers are slimy and the company is not your friend–“the handwriting is on the wall”–you will hate this company and its device at some point after buying it (most likely after 30 days LOL. Nope I will pass!

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