Amazon Prime Day 2018: best deals on fitness trackers and smartwatches

Amazon Prime Day is back this year starting July 16th at 12pm PT (3pm ET) and running through July 17th. The fourth-annual sale is expected to offer over 1 million deals worldwide. This makes it one of the biggest shopping events of the year, and almost as big as Black Friday.

Essential reading: Top fitness trackers and health gadgets

Amazon first launched Prime Day in 2015 to mark its 20th birthday. The day went so well the company has been running it every year since.

As you probably guessed from the name, this global shopping event is for Amazon Prime members only. If this is not you, just register for the 30 day free trial of Prime membership to benefit from the epic savings. It you prefer not to stay simply cancel your membership before the 30 days are up and you will not be charged. Students with an active .edu address can save 50% with a student Prime membership.

Amazon is bringing all kinds of exclusive deals in the lead up to the event. We’ll scour the listings every day to help you save on activity trackers, smartwatches, intelligent scales and other health and fitness tech. To look for deals yourself, head over to this page. Those in the UK should head over to the UK Prime Day deals page.

Here are some deals to kick things off. You don’t need to be a Amazon Prime member to take advantage of these.


Fitbit’s wearables sell well for a reason. They are simple to use, reliable, look smart, provide great vitals statistics and have an excellent app behind them. For the average person who is interested in tracking their activity you won’t go wrong with a Fitbit.


Garmin is one of the leading global wearable tech companies. Its strategy is centered on purpose-built devices for consumers who are interested running, cycling, swimming, golfing and more. A favourite amongst those very serious about tracking their athletic pursuits, the company sells a range of wearables.


The Apple Watch offers so many other things in addition to being a fitness tracker. Its health and fitness features should be viewed as a bonus rather than the main reason for purchase. As a fully featured smartwatch, there are few wearables on the market today that can rival Apple.


Samsung offers consumers devices such as smartwatches and activity trackers, as well as their Tizen open-source operating system. Samsung wearable devices give users quick access to their mobile device and help users track their fitness.


Suunto Oy is a company that manufactures and markets sports watches, dive computers, compasses and precision instruments. Headquartered in Vantaa, Finland, Suunto employs more than 300 people worldwide, and its products are sold in over 100 countries.


Fossil Group is at the forefront of the analogue smartwatch trend. The company has an incredible total of more than 300 connected devices in its range. This includes hybrids across its many accessory brands such Emporio Armani, Kate Spade New York, Michael Kors, Diesel and Chaps.


This is a selection of other deals.

Be sure to mark your calendars for Amazon Prime Day on Monday, July 16th, and keep checking back here to stay up to date on the latest deals and offers!

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