Over the next four weeks, children who order a Happy Meal at all McDonald’s restaurants in the US and Canada will find a Step-It wearable activity tracker inside the box.
The wearable, which was designed by Creata, was inspired by popular fitness trackers for adults such as Fitbit and Jawbone. The range of six activity trackers includes three light-up bands that flash quickly or slowly depending on the child’s pace. They also count the number of steps the child takes.
The toy is being launched to coincide with the Olympics in Rio and at a time where many school kids are on summer holidays.
With technology all around us, it can sometimes be hard to motivate your child to move more. Obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. Today, more than one third of children and adolescents in the US are overweight or obese.
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With fitness trackers all the rage, there has been increased interest in tracking children’s activity. The major benefit of using a fitness tracker is motivation. By setting goals, getting feedback and being rewarded, kids are encouraged to do more.
Over the years, McDonald’s has taken effort to offer healthy options, especially for kids, and today happy meals come with the option of healthy fresh fruit sides and books as educational toys. The Step-It wearable is definitely another move in the right direction.
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