It may be about a month since Versa was originally announced, but its only from today the device is available at major retailers worldwide.
“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit.
“We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”
Fitbit’s second smartwatch is smaller and better looking than the Ionic which should appeal to the female demographic. The water-resistant gizmo comes with a high-quality 1,000 nit display and Fitbit says its the lightest metal smartwatch sold in the US.
Essential reading: Top fitness trackers and health gadgets
When it comes to 24/7 activity monitoring the device ticks most boxes. The full list of sensors makes pretty impressive reading: 3-axis accelerometer, 3-axis gyroscope, optical heart rate monitor, altimeter, ambient light sensor, vibration motor, Wi-Fi antenna (802.11 b/g/n) and NFC. You also get on-board storage for music and NFC payments (selected models).
Versa does not have the built-in GPS of its big brother. But it more than makes up for that with its much lower price tag and more subtle design. With a battery life of 5 days, this is a stylish wearable which represents a great compromise between a fully fledged smartwatch and fitness tracker.
From May, Fitbit will debut two new features.
The first is female health tracking. The feature allows women to see how their periods impact different aspects of their lives, everything from sleep to activity levels. This is the first time we are seeing this type of functionality on a fitness tracker.
The other update is for Android users who will benefit from a “quick replies” feature coming next month. This will enable them to use the watch to send one of five pre-populated quick replies to text messages and messenger apps such as WhatsApp and Facebook Messenger.
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