These days it feels like we are spoiled for choice when it comes to selecting smart home and wearable devices. But which ones are we actually using? A recent Adobe Digital Insights analysis looked into sales of more than 55 million products at some 4,500 retail sites to figure this out.
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According to the report smart speakers sales have taken off, partly due to voice technology enablement. Adobe says such devices accounted 58% of the home speaker market in Q1 2018, up from 28% in 2016. Initially fuelled by major brands, we are now seeing less well known names penetrate this market. In the next year, Adobe expects we will rely more on voice assisted technology such as Amazon Echo and Google Home.
You will find more infographics at Statista
But even this pales when compared to smart TV usage. This is evidenced by the fact that nine out of ten television sets sold in Q1 2018 were equipped with smart technology. These TVs are WiFi enabled or have integrated streaming technology.
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Other smart devices are lagging behind. Smartwatches have seen steady growth over the past few years but their market penetration remains low. Just 1 in 5 watches sold in Q1 2018 were smart. We are expecting this category to build on this market share, though, as smartwatches take over from fitness trackers as the device of choice for health monitoring.
Smart lightbulbs are not seeing the same success, and their market share actually decreased slightly over the last year to 11%. Smart refrigerators are also failing to catch on according to Adobe.
Its not easy to predict where technology will lead us in the next few decades. What many do not realise is that we are still in the ‘toddler’ stage of this evolution. So don’t be surprised if in the not too distant future even things as mundane as toasters and mirrors suddenly call themselves smart. As Elon Musk warns, lets just hope they don’t start plotting against us!
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