Apple has released a great new advertisement that showcases just how much freedom the cellular version of its smartwatch offers its users.
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The ad named “Flight” was created by Jonathan Glazer. The English filmmaker is known for directing feature films, music videos and advertisements.
The spot features the renowned skydiver Inka Tiitto who gets swept up by a gust of wind while running in the forest. She reaches the clouds where she dances in the mid-air before plummeting into a lake. It is at this point that she receives but declines a call on her smartwatch.
Glazer used a wind tunnel to create the sequence. The video makes good viewing and is certainly a nice change from typical smartwatch commercials.
Check out the one minute spot below.
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