CES 2022 returns to in person format in Las Vegas

The organizers of the Consumer Electronics Show (CES) 2022 have said the event will make a return to Las Vegas between January 5th and 8th 2022. This year, CES adopted an all-digital format which put a dampener on the whole thing.

2021 was the first year in its 50+ year history that CES was held online. It doesn’t take a rocket scientist to figure out why – the coronavirus pandemic has wrecked havoc on all such events over the past year and a half.

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The gathering did go ahead this January but it was much more low-key than in the previous years. Many companies chose not to attend. Wearable tech which typically makes a strong showing at CES was rather muted this year.

Having said that we did see a few product launches and announcements. This includes the Fossil Gen 5 LTE, Amazfit GTS/GTR 2e, Wondercise, Honor Band 6 and Scosche Rhythm+ 2.0. But noticeably missing were some regular attendees such as Garmin, Withings, Suunto, Mobvoi and others.

 


CES 2022 will be back to an in person event

The organizers of CES are feeling optimistic about next year and have said the show will be back to an in person event. The hope is the vaccination drive will make this possible. The United States is currently one of the countries which a significant proportion of its population already vaccinated.

Media briefings are scheduled to take place on January 3rd and 4th, with the actual show stating on the 5th and ending on the 8th.

In previous years the gathering would attract more than 4,500 exhibiting companies, 1,000 speakers and 170,000 visitors. We are not sure if the 2022 event will be of that scale – probably too early to tell. But some 1,000 companies have already committed to showcasing their products next January. This includes Google, Qualcomm and Samsung.

The digital platform that was launched in 2021 will continue to live on. This will allow audiences across the globe to tap into the live event. Like this year, new content will continue to be added online after CES departs Las Vegas.

Of course, stringent coronavirus safety measures will be put in place. They will probably be along the lines of those that will be introduced at MWC Barcelona 2021. To the surprise of many, the Spanish are holding an in person event starting this June 28th. However, tickets sold have been halved this year to 50,000 and all those attending will need to provide results of a COVID-19 test before arriving.

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