Blood pressure tracking Muse Ring One raises over $350K in a day on Indiegogo

Muse Wearables, a startup based out of Bengaluru, India, has launched its Indiegogo campaign yesterday for Muse Ring One. This device aims to integrate a wealth of health and fitness metrics into your fingertip. But what exactly makes this gadget stand out?

The smart ring space is witnessing a surge in competition with new entrants vying for a share of this burgeoning market. Two recent additions to this competitive landscape are RingConn and Ultrahuman Ring Air.

In our hands-on review of the RingConn smart ring, we delved into its features, benefits, and potential drawbacks, highlighting its sleek design and affordability. Meanwhile, our review of the Ultrahuman Ring Air explored this device designed for a comprehensive health and wellness tracking experience, emphasizing its impressive wellness companion capabilities.

These new products reflect the growing diversity and innovation in the smart ring sector, offering consumers a wider range of choices tailored to various needs and preferences. But this seems to be only the tip of the iceberg. The smart ring space will soon get even more interesting. No longer are you limited to Oura Ring as the only viable option.

Features and innovation

One of the new entrants is Muse Ring One. Equipped with Research Grade Optical PPG Sensors (Green, Red, and IR LEDs), the device will offer detailed insights into various health metrics:

• Fitness metrics: Tracks steps, calories, activity Strain Index, Vo2Max.
• Vital signs: Monitors HRV, heart rate, SpO2, skin temperature, Respiratory rate, and even blood pressure.
• Sleep: Analyzes sleep patterns and provides a sleep score.
• Readiness Score: Assesses your preparedness for the day.

Blood pressure is particularly interesting. Muse Wearables says they analysed five million data points from over 4,000 people to deliver this metric. There are no smart rings currently with the ability to monitor blood pressure from the finger. Granted Iris Smart Ring, which is set to launch by the end of this year, promises to deliver cuffless blood pressure measurements.

Unique interface and payment solution

The ring also has NFC payment compatibility. It works through a unique Turn Wheel interface, allowing users to switch between workout mode or payment mode with ease. A turn to the left can start a workout or a turn to the right can enable secure payments. Just wave your palm across any POS terminal to make secure payments in less than 4 seconds.

This unique feature sets the ring apart from others in the market, offering both convenience and security. The company says that contactless payments will be available both in its home market of India and internationally (US, Canada, Europe, Australia, Singapore and UAE). The service will work with Mastercard, VISA and Rupay.

Design and specifications

Muse Ring One is designed with both aesthetics and functionality in mind. Crafted from Titanium grade 2 and Ceramic (Zirconia), Ring One is both lightweight and strong. Its coating and diamond polishing enhance its appearance and durability, while the inner layer uses medical-grade epoxy for comfort.

With water resistance up to 100 meters, Ring One can be worn while swimming or showering. It comes in Silver, Black, all-black, gold, and rose gold options. Muse plans to release limited edition 18K gold versions as well. The ring is available in 9 sizes, and each order includes a sizing kit.

Users should be able to use the ring for about a week between charges. The charging case extends this to a month.

Company background, market launch

Muse Wearables has a few years experience in wearables having launched analog smartwatches and a wearable health tracker. The ring will be their fourth product.

In just 24 hours since its launch Muse Ring one has raised over $350,000 on Indiegogo. With 35 days left in the campaign, no doubt this total will hit seven figures. The Early Bird Special for one ring is $169 which is down on the $298 the ring will sell for once it hits retail at the end of the year. There are various colours to choose from and the company says it will send a sizing kit to users closer to launch-time. As always with these types of products, usual warnings about crowdfunding projects apply.

It is worth noting, these prices are a one time fee which include a lifetime free subscription to the app and all the data. That’s part of a recent trend in the smart ring space – to do away with the monthly subscriptions some companies charge.

Price:$169 and up

Funding total:
$362,459 raised, funding goal $20,000

Estimated delivery: December 2023
35 days left in the campaign

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