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You’ll never guess which smartwatch outsold all others in Q2

If you thought Apple’s latest smartwatch outsold all others, think again. New research shows the vast majority of people are opting for a Series 1 unit. Unlike the Series 3, this is a watch without water resistance, GPS or cellular capabilities!

Essential reading: Top fitness trackers and health gadgets

Counterpoint Research says smartwatch Q2 2018 shipments increased by 37% year-on-year. As expected, Apple was top of the pops with a 41% market share. Although the company was well ahead of the next names on this list, Fitbit and Fossil, its share has declined from to 41% from 48% a year earlier.

What’s more surprising, though, is the list of top selling devices. Despite all the hype on the Apple Watch Series 3, users are actually overwhelmingly choosing the Series 1 model. No doubt this is very much to do with the price difference. Apple iPhone users are only opting for the Series 3 device if they need cellular connectivity. Amazingly, Series 1 watches accounted for 9 of 10 Apple Watches sold in Q2 2018.

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Source: Counterpoint Research Q2 2018 Global Smartwatch Tracker

Fitbit with its “mass-appeal” Versa smartwatch jumped 13 points to snatch second place. Other names were far behind. Samsung which was previously tied with Fossil in third place saw its share fall from 6% to 2%. Its new Galaxy Watch should help it climb up the rankings, though, in the coming months.

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Source: Counterpoint Research Q2 2018 Global Smartwatch Tracker

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2 thoughts on “You’ll never guess which smartwatch outsold all others in Q2

  • September 1, 2018 at 5:08 pm
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    And not a word about amazfit? A brand that doesn’t exist 2 years ago and that is sale like crazy? Yeah well Apple is more important but Amazfit/Xiaomi are saling like crazy.

    Reply
    • September 2, 2018 at 1:31 am
      Permalink

      Do you know how top 5 lists work? Ya boi didn’t make the cut. Also, *selling*

      Reply

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