Roxford: minimalist smartwatch with a fitness tracker built in the strap


crowdfunding-picThe Roxford is a minimalistic hybrid timepiece with fitness tracking smarts built into the strap.

Not everyone wants a fully featured smartwatch. Analogue or hybrid timepieces are classic looking wearables that combine the look and functionality of a traditional watch with abilities that are evident in today’s smartwatches. In a sense, they give the user the best of both worlds.

Essential reading: Top hybrid watches of 2017, the best of both worlds

The Roxford smartwatch looks equally good in the boardroom or gym thanks to its modular design. With the quick-release snap technology users can alter the look in a matter of seconds. The package comes with four quick-release straps including 316L Stainless steel, premium leather, a sporty silicone version and silicone air, which converts the smartwatch into a traditional fitness band by removing the watch face altogether!

The main novelty for a hybrid type device, though, is in the intelligent strap. While most smartwatches on the market house the brains in the watch face, Cardiff Design has decided to opt for the watch buckle instead. The clever design helps distribute weight evenly around your wrist to ensure balance and comfort. The stylish look means no-one will even know you are wearing a fitness tracker.

The Roxford automatically collects activity data as you go about your daily life. During the day it will keep tabs on your steps, calories and distance, and at night it will monitor your sleep patterns. You can review your daily activity in detail in the accompanying mobile app. The data can also be synched to Apple Health, Google Fit, Fitbit and a number of additional platforms.

In terms of other specs, the battery lasts an impressive 12 days, and has a magnetic charging system. The main watch unit is water resistant down to 100 meters, while the fitness tracking element will survive dunks to 50 meters. There are two sizes to choose from — 44mm and 38mm.


Price:$169 and up

Funding open:
$34,042 pledged of $50,000 goal
25 days left

Estimated delivery: November 2017

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