Amazfit, the second largest wearables manufacturer globally, announced this week Amazfit Arc, a stylish, budget heart rate and activity tracker. The wearable joins the ceramic-based Moonbeam and Equator wearables released earlier this year.
For the introductory price of $49.99 (regular price $69.99), you get a device that keeps tabs on your ticker, counts your steps/distance/calories and monitors your sleep. Users can also stay connected by receiving phone call and message notifications via vibration alerts. With a 0.42 inch UV coated and scratch resistant OLED touchscreen, and a 20-day battery life, this has the potential to become one of the best budget wearables around.
Amazfit is owned by Huami, the exclusive provider of wearable technology for Xiaomi. Since establishing its partnership with the Chinese company two years ago, Huami has sold over 25 million Mi Bands. The company employs over 340 people worldwide with 40 based in the US, the majority of whom are designers and software developers focused on improving the Amazfit app and user experience.
“Wearable technology holds the promise of not only addressing a growing, global health epidemic in adults and children, but enhancing personal safety, streamlining mobile payments, and even improving corporate culture,” said Frederik Hermann, Head of U.S. Marketing and Sales for Amazfit.
“But in order for wearable technology to become ubiquitous, we must consider the needs of a wide and diverse audience that includes enterprise corporations, insurance providers and wellness programs. The launch of Amazfit Arc addresses one of the major barriers to widespread adoption – price point – and represents an important shift that will make wearables more accessible to everyone.”
Because Arc is meant for everyday use, it boasts a water and dust resistance rating of IP67, meaning there is no need to take it off while you shower or wash the dishes. At only 20 grams, it is extremely light-weight. This is obviously a wearable which is aimed for the average person who is after a solid 24/7 activity tracker.
“We offer people wearables that reward and reinforce positive habits and we are there to see and encourage your daily accomplishments. We believe that there is a large market of people who aren’t necessarily competitive athletes or in the gym every day, but they value a healthy lifestyle and want achievable, realistic ways to stay active,” Frederik said in his interview with us earlier this year.
“We are not trying to get people to run a marathon, but we will reward them for the little things and help them fit fitness into their daily lives, whether that is taking the stairs instead of the elevator or parking at the other end of the parking lot”
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