The NFL and Sleep Number Corp have announced a sponsorship deal yesterday. Through this 5 year partnership, every NFL player will be offered a Sleep Number 360 smart bed.
This makes the Minnesota-based outfit the 27th official official partner of the NFL. It joins the likes of Nike, PepsiCo and Marriott. The company has grown quickly over the years and now employs over 4,000 people in 550 stores across the US.
Essential reading: Ten gadgets for advanced sleep monitoring
Sleep plays a vital role in good health and well-being throughout your life. Getting enough quality kip time at the right times can help protect your mental health, physical health, quality of life, and safety. At the professional athlete level, exercise, diet and training are crucial to maximizing performance. But sleep is important, too. A good night’s rest can sometimes mean the difference between winning and losing a game.
“We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep,” said Roger Goodell, NFL commissioner.
“We’re offering Sleep Number’s revolutionary technology to maximize the body’s most basic need for renewal – sleep – to improve the well-being of our players and coaches.”
Biometric sensors integrated into Sleep Number’s beds track the sleeper’s heart and breathing rates, presence and restfulness hundreds of times per second. In the morning the accompanying app offers insights and makes suggestions on how to get a better night’s rest.
Sleep Number will work with NFL players and trainers to help them integrate sleep insights into their training and performance regimens. The company also has similar partnership deals with the Dallas Cowboys and Minnesota Vikings.
“We’re excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds,” said Shelly Ibach, Sleep Number president and chief executive officer.
“And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL.”
Like this article? Subscribe to our monthly newsletter and never miss out!