Image source: Sony

IFA 2018: Sony’s stylish FES Watch U comes to Europe

Sony is at IFA 2018 showing off its stylish FES Watch U. An original idea which started off as a crowdfunded project, the watch allows you to change designs so you can seamlessly blend it into your wardrobe.

Essential reading: Top fitness trackers and health gadgets

More of a fashion accessory than a smartwatch, the device sports an e-ink display. This is something similar you would find on a Kindle device. In addition to changing designs at the touch of a buttom, the technology allows the display to extend around the watch face on to the strap itself.

sony s new e ink watch starts selling in japan 3 - IFA 2018: Sony's stylish FES Watch U comes to Europe
Image source: Sony

Its a simple concept – you just get the e-paper design and regular timekeeping. Due to its limited internal smarts, the watch does not need to be synced regularly to a smartphone.

The device which launched in Japan last year was limited to 24 black and white designs. This has been bumped up to 100 now. You can also add your own customized look or use the smartphone app to download other people’s designs.

Battery life is pretty good. You’ll be able to keep the device going for up to 3 weeks on a single charge thanks to the low power e ink technology. The accompanying watch stand provides wireless battery charging.

sony s new e ink watch starts selling in japan 2 - IFA 2018: Sony's stylish FES Watch U comes to Europe
Image source: Sony

In terms of other design features, the watch comes with glass facing and stainless steel casing that has a IPX5/IPX7 water resistance rating. There are silver, premium black and white versions to choose from. The Premium Black version benefits from a layer of scratch-resistant sapphire glass to protect the display.

But don’t confuse the FES Watch U with a Fitbit, Apple or Garmin smartwatch. Sony’s device is just for telling the time and looking stylish on your wrist.

If you live in Europe you’ll be able to buy the device from mid-September. Start collecting your pennies, though, as this is one for those with deep pockets. The watch will set you back a whopping £529 ($700) and even more (£699) for the premium version. No word yet on US availability but we’ll update this article when we hear more.

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