Update 13 March 2019: Garmin has officially unveiled the MARQ series, a collection of luxury smartwatches (read more…)
Garmin may have a completely new product lineup in the works. Its come to light that a US federal trademark registration was filed for the “MARQ” brand in June this year. The Garmin MARQ trademark is categorized as Computer & Software Products & Electrical & Scientific Products/Jewelry Products.
Essential reading: Top fitness trackers and health gadgets
Originally uncovered by Android Headlines, the trademark with the serial number of 88017457 was published on September 19th. The documentation suggests that devices under this brand will feature GPS capabilities and a wide variety of fitness and navigation sensors. The product description specifically mentions the presence of an altimeter, barometer, temperature sensor, digital compass and wireless connectivity.
As you’d expect MARQ watches will also have the ability to send and receive texts, emails and other data from Android and iOS smartphones. Its not entirely clear, though, how the lineup would be different from Garmin’s already rich range of sports wearables.
The manufacturer’s latest creation is the Vivosmart 4. Launched earlier this month, this is a fitness tracker that takes across all the features of its predecessors in the Vivo series, and slaps on a blood oxygen sensor and a new metric that quantifies your body’s energy reserves. Garmin also refreshed its Fenix family with the Fenix 5 Plus back in June.
Its more than likely the company will choose to launch the new lineup around a significant industry gathering. CES 2019 in January, Baselworld 2019 in March or IFA 2019 in September seem like good candidates. Garmin is a regular at these types of shows.
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