Wearable device manufacturer Huami has released a poster on Weibo, hinting at a new product. The launch is a tie-in with the superhero movie “Avengers: Endgame”.
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The film has raked in some $615 million at the box office in China since its release on April 24th. This makes it the most successful foreign-made movie ever in the country.
It is therefore no surprise that Huami, maker of the popular Amazfit and Mi Band products, is looking to get in on the action. The company has become the latest to associate its brand with the movie.
A teaser was released on Weibo featuring Avenger superheroes such as Captain America, Iron Man and Black Widow. It also shows a mystery Amazfit watch.
Some are hoping it will be the much talked about Amazfit Bip 2 which has recently received an FCC listing, or perhaps a new Amazfit-branded watch. Of course it could always be an “Avengers:Endgame” variant of one of its existing models. According to leaks, this last option is the one we can expect.
It seems Huami is prepping an Amazfit Avengers Endgame Edition as a tribute to Iron Man. Invitation cards have already been released featuring “Proof that Amazfit has a heart” on the front and the Arc reactor on the back.
In addition to Bip the Amazfit product range currently includes Pace, Stratos, Verge and a number of activity bands. The devices have been selling well both in China and overseas. As the model on the poster has a round casing, we can probably expect and Avengers Endgame special edition of Stratos or Verge. The watch is expected to land on June 3rd.
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