Noise Luna ring makes its debut on Indiegogo
The smart ring market has expanded as another tech heavyweight steps into the ring. Noise has made available for purchase in India its contender in this rapidly growing sector a few months ago. Now its international debut is being facilitated through an Indiegogo launch.
This device comes hot on the heels of recent entrants Ultrahuman and RingConn, with other offerings set to join the fray in the months ahead. The pioneer in this space, Oura ring, now faces stiff competition from these newcomers, who are not only offering competitive prices but also eliminating the need for a monthly subscription.
Introducing the Noise Luna
Noise was founded in 2014 by Amit Khatri and Gaurav Khatri. This is an Indian tech company specializing in smart wearables and wireless earphones. Known for its affordable, high-quality products, Noise has become a leading player in the Indian market.
The launch of the Luna smart ring marks its expansion into the smart ring segment. The device has been available in its home market of India since September 2023. Now the Indiegogo campaign has kicked off, and backers across the world can expect to receive the device in May.
Purchasers can choose from one of seven sizes and five colours, including Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black. The ring starts at $229 and goes up from there. This is 23% down on the $299 price it will sell for once it hits retail.
Features and functionality
The Luna Ring is very much along the other offerings in this market segment. Starting with design, the wearable packs a fighter-jet grade titanium body and a diamond-like coating, resisting scratches and corrosion to ensure a robust build quality. It’s hypoallergenic, making it suitable for every skin type.
Luna Smart Ring aims to foster cognitive functioning and enhance users’ lifestyles. To this end it delivers three core scores – Sleep, Readiness, and Activity, along with actionable insights for each.
On-board are algorithms and sensors that measure body temperature, exercise, physiological states once every five minutes. The wearable uses these responses while constantly reading heart rate and SpO2 levels to derive the core health scores.
Noise says the ring is compatible with iOS 14/Android 6 and above. It is powered with Bluetooth Low-Energy (BLE 5) technology and is water-resistant down to depths of 50 meters. The ring boasts a perfectly decent battery life of up to 7 days on a single 60-minute charge.
Here’s a chart which shows a side-by-side comparison on the metrics Luna Ring offers as compared to some of its competition.
Increasing competition
The number of entrants in the smart ring space in the past 12 months has surprised us. It seems we are treated to a fresh new announcement every few weeks. And we are expecting big brands to join in the fun. The Amazfit Helio ring should drop in the weeks ahead, with Samsung Galaxy Ring to follow this Summer.
Essential reading: Top fitness trackers and health gadgets
Advancements in miniaturisation technology have made this sharp rise in offerings possible. This, along with the growing consumer demand for wearable tech that seamlessly integrates with daily life, has fuelled the expansion of the market. The ability to pack powerful sensors and robust computing capabilities into a small, wearable form factor like a ring has opened up new possibilities for health and lifestyle tracking.
Price: $229 and up
Funds raised: $79,495 out of $20,000 goal.
Estimated delivery: May 2024
31 days to go
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