Is this the Fitbit Charge 7 hiding in Google’s new Pixel ad

Google has started advertising its new Pixel 11 lineup, but one of the devices appearing in the campaign is proving rather difficult to identify. A mystery screen-equipped fitness band has now shown up in multiple Google Australia ads, and an unreleased Fitbit Charge 7 is starting to look like a very plausible explanation.

A Reddit user spotted the wearable. The tracker appears among Pixel phones, Pixel Watch 5 and Pixel Buds, with Google telling buyers to “Make it a matching set.”

There is just one slight problem. Google doesn’t currently sell the fitness tracker shown in the picture.

This doesn’t look like any current Fitbit

The mystery device has a rounded rectangular display sitting inside an equally rounded case. One of Google’s images shows it with a green band and another with a much lighter strap, but the tracker itself looks consistent between the two ads. Its screen also appears to show the time alongside several small circular complications.

That immediately rules out the Fitbit Air. Google’s newest Fitbit is deliberately screenless, with the small sensor pod sitting inside a band and all of the detailed interaction taking place through the Google Health app.

It doesn’t look much like the Fitbit Charge 6 either. The proportions, corner radius and overall shape are different. Inspire 3 is an even less convincing match because its display and body are considerably narrower.

We’ve created a concept image based on these product shots.

Charge 7 is the obvious candidate

We’ve been waiting an awfully long time for a successor to Charge 6. That tracker arrived in 2023, and earlier this year we looked at whether Fitbit Charge 7 could finally arrive. At the time there were no credible leaks, only the increasingly obvious fact that Google’s most capable conventional Fitbit tracker was getting old.

Google has since given Fitbit a fresh start with Air and the new Google Health ecosystem. The company had previously indicated that new Fitbit hardware would arrive in 2026, although Fitbit Air has already fulfilled that promise to some extent.

A redesigned Charge would still make plenty of sense alongside it. Air covers people who want passive, screenless tracking, while Charge 6 remains the better option if you actually want to see workout stats, notifications and other information on your wrist. There is plenty of room in Google’s lineup for both approaches.

The device in these ads also looks much closer to what a modernised Charge could become. The display appears larger and more rounded than Charge 6, but it remains clearly smaller and simpler than the full Pixel Watch 5. That middle ground has always been the Charge series’ natural territory.

There is another possibility. Google could be preparing a cheaper Pixel Watch A-series device rather than another Fitbit. The prominent “Google Pixel” branding around the campaign gives that theory something to work with, although there is currently no solid evidence of an A-series Pixel Watch.

Then there is the less exciting explanation that Google’s marketing team simply created a fictional wearable. AI-generated or heavily manipulated advertising imagery can produce strange hardware. But all the other devices in the images are genuine.

Also, seeing essentially the same unknown tracker in multiple campaign images makes that explanation a little less satisfying. It still doesn’t prove we’re looking at real hardware, since several ads could have been generated from the same source artwork, but this is now worth watching.

For the moment, calling it Fitbit Charge 7 would be premature. What we can say is that Google is advertising the Pixel 11 alongside a screen-equipped wearable that does not appear to match anything it currently sells, and if this was an accidental preview of Google’s next Fitbit, somebody in the advertising department may have pressed publish a little too early.