New Steph Curry screenshots hint Fitbit’s Whoop rival may launch soon

Google’s upcoming screenless Fitbit band may be closer to launch than first thought. Newly surfaced footage shows Steph Curry wearing the unreleased device as far back as ten weeks ago, suggesting Google has had it on a high-profile wrist well before the recent teaser drew wider attention.

This suggests this was not a last-minute teaser put together for publicity, but something that has been in use behind the scenes for a while. For anyone following the story, it makes the possibility of an official announcement in the near future feel much more realistic.

The timeline now looks more interesting

When the more recent teaser first appeared, the big talking point was the device itself. A fabric-style wrist band with no visible display, worn by Steph Curry, immediately pushed the conversation toward a possible Fitbit move into the screenless recovery tracker category.

But we dug around his instagram account and found images of the device in other videos and posts. For example, this older March 6 footage changes the angle slightly. The screenshots clearly show the same style of band on Curry’s wrist, with the now familiar light grey centre section and orange accents.

For a device that appears close to final hardware, that sort of extended public use often points to a product that is moving through the final stages before launch. Companies regularly place near-finished wearables with athletes, ambassadors and creators well ahead of an announcement, partly to build familiarity and partly to test real-world usage.

And how about this from 10 weeks ago.

And there are more images.

What makes this especially notable is that the design looks consistent across all these sightings. There do not appear to be visible changes between the earlier footage and the newer teaser, which could suggest the hardware is locked in.

Interestingly enough, some images suggest that the tracking part may be on the inside of the wrist. There is no visible bump that we could spot on the top of the wrist – only the band.

A clear move toward the Whoop category

The bigger story remains what this device is trying to be.

Everything about the form factor points toward a passive health and recovery wearable rather than a traditional smartwatch or fitness band. There is no visible screen, no obvious notification interface and no sign that this is meant to replace something like the Fitbit Charge.

Instead, this looks much closer to the category currently dominated by Whoop and, increasingly, other screenless trackers focused on sleep, recovery, readiness and long-term wellness trends.

That would make a lot of sense for Google right now. Fitbit’s smartwatch identity has become increasingly tied to the Pixel Watch line, so a dedicated screenless band could give the brand a new lane to grow into, particularly around subscription-led health insights.

If Curry has been wearing this for the past two months, the device may already be in the final stages of launch prep. That could mean an announcement in the coming weeks, potentially tied to a broader Fitbit or Pixel event window.

This article originally appeared on Gadgets & Wearables, the first media outlet to report the story.

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