Arccos provides you with a caddy in the cloud

Arccos has been helping amateur golfers improve their game for a number of years now. The company recently introduced its second-generation performance tracking system, the Arccos 360. Now its upping its game further by teaming up with Microsoft to develop advanced analytics and insights that will help you play smarter.

The first phase of this collaboration is the Arccos Course Analyzer. This is a platform that layers Arccos users’ data on top of more than 40,000 courses to provide personalized recommendations on nearly every golf hole in the world. Your smartphone pretty much becomes your ultimate caddie analyzing a multitude of factors to dish out suggestions on anything from which club to use, to a preferred target line.

“Our goal is to create the most advanced Artificial Intelligence platform for golf,” says Sal Syed, CEO and Co-Founder of Arccos.

“It will leverage a user’s personal performance history, all the shots ever taken by the Arccos community, weather, elevation, course features, equipment selections and much more. The resulting strategic advice will be smarter than anything that’s humanly possible.”

The collaboration comes after Arccos introduced in November the Arccos 360 (view on Amazon), which consists of 14 virtually weightless sensors that attach to your clubs. Each shot is recorded live and instantly saved to the cloud. The information is then brought to life by bird’s-eye visuals overlaid on GPS hole imagery.

The stats are available instantly on your smartphone or after your round on a computer. Information tracked includes: GPS Distances to Front, Center and Back of Green, Club Distances and Averages, Fairways Hit or Missed, Greens in Regulations, Putting Statistics and more.

“The use of advanced analytics in golf is in its infancy compared to other major sports due to the tremendous challenges of collecting the required shot data,” says Mike Downey, Director, Principal Evangelist – Sports at ‎Microsoft.

“The PGA Tour overcomes these hurdles with a team of 350 data collection volunteers at every tournament. Arccos is the first company that has truly cracked this code for amateurs by creating a virtually automatic sensor platform that seamlessly integrates into a player’s routine.”

The announcement of the Arccos-Microsoft partnership is set for January 24 at the PGA Merchandise Show in Orlando, Florida. All current Arccos users will have access to the new course analyzer when it’s fully rolled out in the spring.

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