Image source: TomTom

TomTom launches budget version of its Touch fitness tracker

TomTom Sports today announced a scaled-down version of its Touch fitness tracker. Touch Cardio is essentially the same device, but minus the fancy body composition functionality.

The new tracker pretty much covers the basics. This includes counting steps, active time, calories burned, distance walked, and monitoring sleep time. There is also a heart rate sensor which keeps tabs on your ticker at regular intervals throughout the day.

“We know that many people don’t necessarily see exercise as an activity as such, but rather as an integrated part of their daily lives,” said Corinne Vigreux, co-founder and Managing Director TomTom Consumer.

“They try to stay fit and healthy by walking, taking the stairs and doing groceries. We are extending our TomTom Touch range with this accessible fitness tracker to help more people understand how fit they are and inspire them to take that first step towards a more active lifestyle.”

The predecessor device was launched at IFA in September last year and is the first fitness tracker with the ability to analyze your body composition from the wrist. It received mixed reviews on Amazon. Detecting body composition is difficult enough for smart scales, doing it from the wrist is another challenge altogether.

Essential reading: Touch fitness tracker knows just how fat you really are

The Dutch company is now trying to make its fitness tracker range more accessible to the masses. In addition to being cheaper, the new device also features a more fashion-friendly design, and will work with the company’s new sports app.

Touch Cardio will be available in the US and UK in March, priced at a reasonable £89.99.

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Marko Maslakovic

Marko founded Gadgets & Wearables in 2014, having worked for more than 15 years in the City of London’s financial district. Since then, he has led the company’s charge to become a leading information source on health and fitness gadgets and wearables.

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