Withings, one of the pioneers of the wearable tech industry, is now officially dead. Say hello to Nokia.
When Nokia bought Withings in May 2016, it was not exactly clear what the Finish tech giant had in mind. Today, Withings has completed the transition to Nokia, and all its devices and software have been rebranded under the Nokia banner.
It seems like a sensible decision. The French gadget maker is a relatively new company with a niche fan-base, whereas Nokia is a household name and one of the best known brands in the world. Many people still remember Nokia as the brand which gave them their first mobile phone.
“Nokia’s global expansion into digital health builds on Nokia’s unmatched track record of quality, reliability and trust, which are characteristics that are all critical to success in the health industry,” said Brad Rodrigues, interim president at Nokia Technologies.
“The products are beautiful, easy to use and fit seamlessly into people’s daily lives, enabling individuals to easily monitor and improve their health.”
To mark the occasion, Nokia announced two new digital health products – the Nokia Body scale and Nokia BPM+. The original Withings Body has now been renamed to Body+ and Nokia is still selling the popular Body Cardio scale.
Nokia’s new scale is essentially a less expensive version of the Body+ and Body Cardio scales. It is available now for $60 (check price on Amazon) and provides information on weight, body fat % and daily weather forecast.
There is also personalised coaching and nutrition tracking with MyFitnessPal. Information for up to 8 users is synced via WiFi and Bluetooth with the newly designed Nokia Health Mate app for iOS and Android. The app now offers more streamlined navigation and unique coaching programs.
Nokia has also introduced the BPM+ blood pressure monitor. The compact and travel friendly gadget features a soft, more comfortable cuff and is FDA-cleared and medical CE approved. Nokia says it provides information on systolic and diastolic blood pressure and heart rate. BPM+ is is available at health.nokia.com and will set you back $129.95.
The Finish outfit has already already rebranded much of the existing portfolio of Withings connected health products. This includes Withings Go and Steel, while the Steel HR will be added to the line-up this fall. Nokia has also taken across Home (a video and air quality monitor), and Thermo (a smart thermometer). They all look exactly the same as before, but with a Nokia logo stamped on each device.
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