Apple’s wearable category has set a new revenue record in the September quarter, having grown by 50% from the year-ago period.
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CEO Tim Cook revealed the figures during the company’s earnings call on Thursday. As usual Apple did not provide the actual breakdown of their “Other Products” category which consists of AirPods, Apple TV, Apple Watch, iPod touch, HomePod, Beats and Apple-branded and third-party accessories.
Cook did, however, say that wearables increased by 50% during the three month period to a quarterly revenue record. The “Other Products” category as a whole brought in $4.2 billion, representing a 31% increase in revenue.
Much of this growth can be attributed to the launch of Apple Watch Series 4 in September. The device comes with solid improvements over its predecessor. This includes a 30% bigger display, ECG sensor, fall detection, performance upgrades and more.
Cook said the Series 4 watch has received an overwhelmingly positive response and that it has become even more essential in people’s daily lives. He also touted the device’s FDA-approved ECG capabilities saying this has a “potentially life changing future”. The Series 4 watch is able to generate a pulse waveform similar to the one dished out by a professional single-lead electrocardiogram. This is done through a series of new sensors on the back of the device and the revised digital crown.
Overall revenue in the quarter totaled $62.9 billion, a year-on-year increase of 20%. International sales accounted for 61% of this.
“We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history,” said Apple CEO Tim Cook.
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