Image source: Tory Burch

Tory Burch’s new Tory Smartwatch range is designed for women

Tory Burch’s new Tory Smartwatch range is designed for women
Image source: Tory Burch

The fashionistas out there will be happy to know there’s a new smartwatch in town from designer label Tory Burch. The ToryTrack Tory is a $295 Wear OS collection designed with women in mind.

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It’s been a while since the last smart timepiece was unveiled by the American fashion company. We need to go back to 2018 and its Classic Gigi, the company’s first touchscreen smartwatch. A year earlier the outfit launched a hybrid range.

Now we have the somewhat questionably named ToryTrack Tory Smartwatch. It combines an attractive design with world-class technology companies falling under the Fossil Group umbrella are known for.

Just like Classic Gigi, this includes a 1.19 inch, 390 x 390 pixel, full-color display (328 ppi). Under the hood there’s an accelerometer, ambient light, gyroscope and heart rate. No built-in GPS, though. It is not specified but we are guessing there’s a Qualcomm Snapdragon Wear 3100 chipset onboard.

Tory Burch’s new Tory Smartwatch range is designed for women
Image source: Tory Burch

This is a fashion lifestyle brand after all, so the most interesting part of the package is the high-end design. The ultra-lightweight timepiece comes with an aluminum chassis that measures 40 mm x 48 mm, with a case thickness of 10.2 mm.

There’s a beautiful octagon-shaped crown and clasp closure that make it clear the watch was designed for women. Along with this is a trio of side buttons and rotating bezel for scrolling through menus.

Battery life is slightly disappointing. The watch has an estimated usage of just 24 hours on a single charge. Refueling takes about an hour on the magnetic charger.

The $295 device can be picked up from in three different styles including gold/black, navy, rose gold/white. All of these can be customized with interchangeable straps. Users can also choose from a number of designer watch faces, with different colors for each one.

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Ivan Jovin

Ivan has been a tech journalist for over 7 years now, covering all kinds of technology issues. He is the guy who gets to dive deep into the latest wearable tech news.

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