STRAFFR: smart resistance band that provides active corrective feedback

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STRAFFR is an intelligent resistance band that has just launched on Kickstarter. It creates the ability for anyone to exercise in a safe and productive way on the go.

Essential reading: Top fitness trackers and health gadgets

Our increasingly busy lives make it difficult to find time for anything, and this includes working out. It is estimated that only 1 in 5 of us meet the recommended physical activity guidelines. To remind, this consists of exercising at least 30 minutes per day, five days per week.

STRAFFR makes meeting these guidelines a bit easier. We’ve seen all matter of high-tech fitness equipment, but this is the world’s first intelligent resistance band. Unlike its traditional counterpart, it spits out live-action feedback and exercise guidance via the accompanying smartphone app.

The thing itself is made from durable-grade silicone. What makes it truly unique is that the whole band functions as an expandable sensor. And because it’s so compact, its like a personal trainer in your pocket.

There are hundreds of exercises to choose from that span across all muscle groups. You’ll get real-time info such as the power, velocity and number of repetitions, along with post-training analytics and corrective feedback on form.

We particularly like the workout bubble in the app. It simulates each repetition allowing you to know exactly when a rep is completed. If it turns red, your execution is too fast. Finally, there’s also a test to assess your individual fitness level, personalized workouts and an adaptive training plan.

Resistance band training is very efficient as it offers a full-body workout. It’s also a great addition to other strength training routines or rehabilitation programs. Plus it can be done from the comfort of your home or hotel room in as little as 20 minutes. Such training helps with posture, motor coordination, back pain, weight loss and more.

The Kickstarter project to make STRAFFR a reality has just opened today. The early-bird pledge comes in at $75, with delivery expected in late Summer.


Price: $75 and up

Funding open:

$4,279 raised out of $32,490 goal
29 days to go

Estimated delivery: August 2020

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Marko Maslakovic

Marko founded Gadgets & Wearables in 2014, having worked for more than 15 years in the City of London’s financial district. Since then, he has led the company’s charge to become a leading information source on health and fitness gadgets and wearables.

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