Nubia’s Red Magic brand makes its first smartwatch official

Nubia has launched in China today its first ever smartwatch under the Red Magic brand. It is called the Red Magic Watch.

The company is no stranger to the wearable tech space. Last year it ran a Kickstarter campaign for the Nubia Watch. That timepiece is unlike anything we’ve seen before.

It features a massive 4.01-inch super flexible AMOLED display. Along with that you get an eSIM and the standard gamut of fitness tracking goodies.

Many of the Kickstarter supporters have received the device now and their comments have ranged from mixed to negative. It seems the product currently suffers from poor support and limited development.

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Nubia Red Magic Watch

Now we are getting something completely different. It has been released under the Nubia Red Magic moniker, the company’s gaming smartphone sub-brand.

A recent FCC filing has revealed a lot about the new timepiece. But as of this morning, everything is official.

Unlike Nubia Watch, the Red Magic Watch looks very much like a typical sports timepiece. The 30 gram device has a circular face, two physical buttons on the right (for power and shortcut access), and a fairly thick body. In fact it reminds a lot of the Garmin Forerunner and Fenix line.

The touchscreen display measures 1.39 inches. It comes with a fairly decent 454 x 454 pixel resolution. The screen resides inside a polymer body, and all of this is attached to 13mm wide straps. These are removable as they use standard pins to hold them in place.

Essential reading: Top fitness trackers and health gadgets

Under the hood, the 5 ATM rated device comes with the standard fitness tech (geomagnetic sensor, ambient light sensor, gyroscope, and accelerometer) including SpO2 for blood oxygen saturation. There’s also GPS/GLONASS/QZSS support and Bluetooth 5.0 BLE. All of this is powered by a GigaDevice chip and a 420mAh battery which provides just over two weeks of battery life.

The watch goes on sale in China from March 11th. There’s a sport version which costs CNY 599 (around $90). It comes with a silicon strap. The classic version comes with a leather strap and sells for CNY 699 (around $110). Both come in five color options.

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