Hublot is ready for kick off in Qatar with a new version of its connected watch. You really have to have deep pockets if you want in on the fun.
The costly device is called Hublot Big Bang e FIFA World Cup Qatar 2022. It will set you back more than it would cost to fly to Qatar and watch all the games in person.
The watch is very much along the lines of its predecessors. This is actually a third generation watch that has been adapted for the Qatar tournament. So technically, it is not really a new watch.
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Inside is the Qualcomm Snapdragon 4100+ processor, 1 GB of RAM, 8 GB of storage, an accelerometer, gyroscope, heart rate sensor, built-in GPS, NFC, WiFI and Bluetooth connectivity. The whole thing runs on Google Wear OS 3.0. Which means you can use the Google Pay store to install third-party apps. But it also means you can expect only about a day between charges.
As far as design, you get something with a 44mm black ceramic and black-coated titanium body. The AMOLED display measures 1.39 inches and comes with 454×454 pixel resolution, sapphire protection and anti-reflective treatment. On one side is a large crown which you can use to scroll through the screens. The straps that come attached to the watch are available in the colours of each of the 32 participating national teams.
Like its predecessors, the watch provides live scores and stats from the games. You will also get team line-ups and player profiles 15 minutes before each match. The timeline mode will keep you informed on the most memorable moments during the 90 minutes. So there should be a lot there to keep fans both informed and entertained.
The tournament doesn’t actually start until 20 November, but you can already pick up the watch on Hublot’s website. At $5,800 a pop you would think there will not be too much demand for it. But Hublot has had a similarly priced smartwatches for each of the prior three world cups. They were all sold out.
The Qatar edition is limited to 1,000 pieces. This is in addition to 129 watches that will be distributed to all 129 referees at the thournament. Presumably, they will get a revamped version of the same.
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