Snap has joined forces with Royal Caribbean Cruises, to offer its customers a Snapchat Spectacles type wearable that can livestream photos and videos underwater.
Called the SeeSeeker, this dive mask allows up to 30 minutes of continuous use on a single charge at depths up to 150 feet. The glasses are just in prototype stage right now but the company hopes to roll them out by this fall. Snapchat recently expanded availability of its Spectacles smart glasses to include Europe.
“Our sweet spot is the maturing millennial, in their late 20s and early 30s with kids, to grow our brand,” said Royal Caribbean CMO and SVP of marketing Jim Berra.
“As you start to find vacations that work for your family, you tend to repeat those experiences. We have a great chance to reach that audience and create loyalty that will last decades.”
As part of its promotional activity, the company shot three Caribbean videos that will air this week on the Snapchat channel. This includes footage from marine wildlife photographer Roberto Ochoa’s dive alongside whale sharks and dives from marine biologist Gaby Nava in Puerto Morelos, Mexico, and competitive free diver Ashleigh Baird in Belize’s Blue Hole.
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The masks are designed to let people capture their submarine explorations without having to carry specialised equipment such as a GoPro camera. Berra is convinced that Royal Carriban’s attempt will be successful.
“Some of the best ideas make you nervous,” he said.
“You ask yourself, ‘Can you execute it?’ And you think, ‘What might not work?’ But you go on the journey because it’s compelling.”
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