Fossil’s huge range of connected watches has become even bigger this week with the launch of the Q Neely and Q Jacqueline timepieces for women.
Not everyone wants a fully fledged smartwatch. Some prefer a hybrid which comes looking like a traditional timepiece, but with some hidden extras.
Most of the Fossil’s hybrids come with similar functionality and Q Nelly and Q Jacqueline are no different. With 36mm cases, they stand out from other devices through looking small on the wrists. Fossil clearly had fashion in mind with these new timepieces and there is potential for customization through a selection of straps.
In terms of functionality, users will get the standard step, calorie and sleep tracking along with custom fitness goals. This is all shown via the dial in the middle of the watch.
Vibrations and watch hand animations will alert to social media, text, email, calendar and app notifications. There is also an alarm clock, multiple time zones and remote photo and music control. A standard coin cell battery will keep the 5 ATM water resistant device going for around 6 months.
In separate news, Fossil has said it is preparing to ramp up its production of smartwatches in its bid to move away from traditional to connected timepieces. The revelation came at the annual Qualcomm 5G Summit in Hong Kong.
“15% of our business is wearables. In the next three to four years, half of our business will have connectivity,” said Greg McKelvey, Chief Strategy Officer at Fossil Group speaking at the 5G Summit keynote.
“We’re just getting started, we’re scaling it significantly. The next generations, we’re going to start getting cellular and connected.”
The news is not entirely surprising. Fossil has steadily been increasing its smartwatch portfolio and by the end of this year is expected to have an incredible 300 connected devices across its entire range.
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