The WHOOP Strap 2.0, a wearable that is currently in use by many NBA, NFL players and Olympic athletes, is getting a new $30 monthly membership plan. This comes as part of WHOOP’s effort to expand its user-base beyond professional athletes.
Essential reading: Top fitness trackers and health gadgets
This is a fitness band that measures key performance variables more than 100 times per second, 24 hours a day, 7 days per week. The band has 5 sensors which measure heart rate, heart rate variability, ambient temperature, motion via a 3-axis accelerometer and on/off wrist detection.
WHOOP Strap 2.0 gathers physiological markers to indicate a users personal readiness to perform each day. It also calculates exertion during workouts and dishes out detailed guidance on how much sleep and rest an athlete needs to recover.
The important difference between WHOOP and a your run-of-the-mill fitness tracker is that you get professional quality analysis and predictive analysis. The band helps users better understand their bodies and how they recover after a hard game or workout. This in turn helps to reduce injuries and optimize performance.
Previously only sold to professionals, the system has recently become available to the general public. And from today its finally become affordable, too.
While in the past the price of a WHOOP tracker ran anywhere between $500 and $5,000 per year depending on your subscription plan, now its come down to just $30 per month. This means the entry point has dropped to $180 when you take into account the 6 month minimum commitment. The plan includes a WHOOP 2.0 strap, the analytics software and access to its community of fitness enthusiasts.
“It’s been a privilege to serve many of the best athletes and teams in the world to date,” said Will Ahmed, Founder & CEO of WHOOP.
“We’ve now taken many learnings from the top performers and applied them to a consumer facing membership. This is for a wider set of consumers – those that take performance seriously, whether that means securing a PR on their next marathon, or improving their personal habits as a business executive on the road for work. This service is designed to feel like a 24/7 coach on your body.”
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