Xiaomi Mi Band 3 flying off the shelves, company shifts 1 million units in 17 days
Xiaomi’s newest fitness tracker is selling like hotcakes. The company has managed to shift a million units in merely 17 days.
“Xiaomi has shipped over 1 million MiBand 3 in just 17 days since it was launched on 5 June,” tweeted Wang Xiang, the company’s Senior VP.
“Thank you all for your constant support.”
The news was confirmed in another tweet by Xiaomi CEO, Lei June and Donovan Sung, Director of Product Management. It should be noted, the Xiaomi Mi Band 3 is currently only sold in China so this impressive figure speaks volumes about its success.
Essential reading: Top fitness trackers and health gadgets
Its not that surprising the tracker is selling so well. While not as comprehensive as some of the other options out there, Mi Band gets the basics right and with its lightweight, slick design, looks good enough to wear during the day, in the office or for an evening function. Best of all is the price. At around $30, it sells for a fraction of the price of other well known brands.
Mi Band 3 was launched earlier in May at an event in China alongside three flagship phones. It comes with several important updates over its predecessor.
This includes a new touchscreen colour display with improved pixel resolution and water resistance down to depths of 50 meters (5 ATM). In terms of functionality, the Mi Band 3 keeps tabs on the fitness basics and heart rate, it lets you see messages and Caller ID, there is an option for muting calls and NFC connectivity.
Battery life is still impressive. The fitness tracker can stay on for up to 20 days on a single charge.
Mi Band 3 is available on Amazon from August 3rd. You can choose between the NFC and non-NFC version. Straps come in black, blue and pink colorways.
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