Garmin to acquire Tacx as part of indoor cycling push
Garmin has agreed to acquire Dutch company Tacx in a bid to expand to the indoor cycling market.
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Tacx is well known for both its bike trainers and cycling software. The 200 strong, Amsterdam-based outfit was the first to connect computer electronics to bike trainers around the year 2000. This introduced a totally new way of training, a screen with cycle data accompanied with virtual worlds and online competitions we use every time it rains.
Garmin, on the other hand, has pioneered GPS navigation and wireless devices and applications that are designed for fitness enthusiasts. The company sells a range of bike computers and cycling gear.
The deal means Trax will finally have the resources to compete with more well known apps such as Zwift. Garmin will gain a high-quality line of indoor fitness training equipment and software that it can promote through its wide distribution network.
“Tacx brings an entirely new product category to Garmin’s fitness portfolio that expands our reach into the indoor training market,” said Cliff Pemble, Garmin president and CEO.
“Together with Tacx, Garmin will offer a seamless, enjoyable and motivating indoor and outdoor experience for cyclists all year long.”
The acquisition is expected to occur in Q2 2019, but financial terms have not been released. Below is a video of the popular Tacx Neo 2 Smart bike trainer.
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