Fossil’s Archival Series puts a modern twist on watches from the past
Fossil designers have reached into the past for inspiration on a new collection. Their Archival Series puts a modern twist on vintage timepieces.
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The American designer and manufacturer of watches and jewellery has a rich history dating back more than three decades. Its brands include Fossil, Relic, Abacus, Michele Watch & Now Coach NY, Skagen and Zodiac. Fossil also makes watches for Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Armani Exchange and others.
All in all, the Group has more than 300 smartwatches, hybrids and fitness trackers under its belt. Its upcoming collection comes inspired by some of its vintage pieces and updates them for today’s consumer. Watches in the limited edition Archival Series will drop almost every month throughout 2019 starting in May.
To kick things off, Fossil is holding its first-ever brand retrospective: The (R)evolution of the Fossil Watch in Basel, Switzerland. The exhibit celebrates the past and showcases how creativity, innovation and design has made the company one of the leading global players in this market. The exhibit will travel around the world and hit cities in Europe with stops in Asia and the US.
Fossil also announced it is reviving the Collectors’ Club, a one-stop-shop featuring their most-loved vintage-inspired products, limited editions and more. This will launch on March 25th.
‘’The re-launching of the Archival Series alongside this innovative retrospective is something that the brand has wanted to do for a long time,’’ says Steve Evans, EVP Fossil Group.
‘’Fossil fans are truly an incredible group, and have loyally stayed with us on our journey for almost 35 years.”
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