Image source: Paradox Fine Watch Co

Wrangler smartwatches are influenced by that rugged lifestyle

Wrangler has teamed up with Paradox Fine Watch Co on its first-ever collection of smartwatches. Some two years in the making, the line will integrate Western heritage with high quality design.

The watches are expected to be made available in time for the 2020 holiday season. There will be three distinct styles on offer ranging in price from a very reasonable $89.95 to $135. One of these collections will be square while two will adopt a more traditional round look.

wrangler smartwatches are designed with a western style in mind 1 - Wrangler smartwatches are influenced by that rugged lifestyle
Image source: Paradox Fine Watch Co

As you’d expect, this is mostly about design influenced by a rugged lifestyle rather than ground-breaking technology. Western-themed details include ornate cases and buckles, along with Horoween leather straps. There will also be a turquoise leather band option for women. In total, the three series will offer 36 different design options.

It has not been revealed yet what platform the watches will run on but the timepieces will be compatible with both iPhone and Android. From the pictures, it seems likely this will be Wear OS.

wrangler smartwatches are designed with a western style in mind 2 - Wrangler smartwatches are influenced by that rugged lifestyle
Image source: Paradox Fine Watch Co

The three collections will offer a comprehensive set of fitness data. This includes steps, distance, heart rate, sleep and even blood oxygen data. No built-in GPS, though, only Connected GPS for sports tracking.

You’ll also be able to use the touch enabled timepieces to view smartphone notifications, control music on smartphones, check and farm and ranch weather conditions and more. No word yet on battery life.

“Our partnership with Wrangler has allowed us to develop a new line of smartwatches specifically geared towards the western lifestyle and those individuals who live it every day,” says Mark Schatten, executive director of Paradox.

“From the looks to the functionality, we believe we’ve created something truly unique for the industry, and feedback has been overwhelmingly positive.”

Paradox Fine Watch Co already sells Wrangler timepieces. However, these include 60 not-so-smart analog watch styles. The upcoming collection will introduce the first intelligent watches bearing the brand’s name.

Wrangler is owned by Kontoor Brands Inc which was spun off from VF Corp in 2019. At the time, executives said one of the aims going forward will be to grow its brands through product extensions. Wrangler has been around since 1947 making a name for itself as a manufacturer of jeans and other clothing items.

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