Image source: Circular

Circular explains French liquidation after registry records surface

The French company behind the Circular Ring officially entered judicial liquidation at the end of last year as part of a major corporate shuffle. It seems the business has shifted its operations to Hong Kong to stay closer to its manufacturing partners.


The paper trail in Paris

A few eagle-eyed folks recently spotted some messy-looking court documents in the French business registry. It turns out Circular SAS, the original company in Paris, went through a formal reorganisation before the court placed it into liquidation.

Circular liquidation

For anyone wearing a smart ring, seeing the word liquidation is enough to cause a minor heart attack. These devices are not just hardware because they rely entirely on cloud servers and app updates to tell you anything useful. If the backend services disappear, that ring on your finger becomes an expensive and very quiet piece of metal.

The registry entries are quite specific about the legal status of the French branch. Under French law, this process is just a standard requirement when a company either cannot meet its obligations or simply decides to close its local operations formally.

On its own, the status of a single legal entity in one country does not always tell the whole story of a global brand. However, the lack of an immediate public explanation meant that users had to piece the puzzle together themselves. Speculation was rife the company was going out of business.


A new home in Hong Kong

The team at Android Police reached out to the founders to get the full story and clear up the confusion. It turns out that the liquidation is mostly about paperwork.

The founders explained that they reorganised the entire business last year. They moved the headquarters to Hong Kong and established a new entity called Circular Health Limited. Both founders now live in Hong Kong to oversee production more closely. They argue that being right next to the assembly lines and component suppliers makes the business more efficient.

Operations are supposedly continuing as normal for the end user despite the legal noise in France. While the main corporate office is now in Asia, the company still keeps some engineering and marketing staff on the ground in France to handle the creative side.

The liquidation of Circular SAS was just the final legal step to wrap up the old French structure. From the perspective of the founders, this is a sign of a company maturing. They insist that the app and the servers are not going anywhere and that the move actually strengthens their ability to ship products.


What this means for your finger

The Circular Ring, now across two generations, always sounded ambitious on paper but felt rough around the edges in day to day use. The hardware idea was solid, but reliability and software polish never really caught up with the promises.

The liquidation explanation helps adds context. We suspect that moving the legal and operational heart of the company to Hong Kong is a strategic play to lower overhead costs and fix previous supply chain hiccups.

For now, this latest development appears to mark the end of a French corporate shell rather than the end of the product. Whether that distinction holds up over time will become clearer through everyday use rather than official statements.


Subscribe to our monthly newsletter! Check out our YouTube channel.

And of course, you can follow Gadgets & Wearables on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.

Ivan Jovin

Ivan has been a tech journalist for over 12 years now, covering all kinds of technology issues. Based in the US - he is the guy who gets to dive deep into the latest wearable tech news.

Ivan Jovin has 2000 posts and counting. See all posts by Ivan Jovin

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.