Zepp E | Image source: Zepp

Amazfit app goes through rebranding, will now be the Zepp app

Amazfit app goes through rebranding, will now be the Zepp appThe Amazfit app will be officially renamed as Zepp, from tomorrow August 25th, both on the Apple Store and Google Play.

In the description of the app it says that the reason for this is to “bring a more comprehensive and professional health management experience to a wider audience”. In addition to a slight redesign, the software will also get a new app icon.

No worries if you have an Amazfit smartwatch. Your devices will work as they did before, only now they’ll be using the Zepp app.

What’s interesting is that screen shots and the description of the app mention ECG and SpO2 amongst other vital metrics tracked. Zepp E was launched a few days ago and it has SpO2 but not ECG. The one Amazfit-branded device with ECG is the Amazfit Sports Watch 2 (aka Verge 2) which is only sold in certain Asian countries.

Amazfit app goes through rebranding, will now be the Zepp app

Could this mean that ECG and SpO2 is coming to more Amazfit-branded wearables? Very likely. The company is planning to launch a slew of devices in the next month or so. Amongst these are the Amazfit X, GTS 2, GTR 2 and a new smartwatch called Neo.

Essential readingTop fitness trackers and health gadgets

We suspect that the reason for the rebranding exercise is that California-based Zepp is a well known name in the US and Europe. Many of its products are backed by professional athletes. Huami acquired the sports brand a couple of years ago and the first product of that collaboration is the above mentioned Zepp E smartwatch.

It comes in two different styles, a bezel-less design and a decent set of health and activity tracking sensors. At the time of launch the company said the timepiece would work with the Zepp app. We though that would be a proprietary app to keep it separate from the Amazfit brand, but it seems Huami has other plans in mind.

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Ivan Jovin

Ivan has been a tech journalist for over 7 years now, covering all kinds of technology issues. He is the guy who gets to dive deep into the latest wearable tech news.

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