Rogbid Loop launches as a Whoop style band with ECG tracking
Another screen-less health band that takes inspiration from Whoop has launched. This time it comes from Rogbid. The Loop band is priced at $69.99 and it comes with ECG monitoring and up to 15 days of standby battery life.
A familiar concept with a different approach
Core to this type of wearable is distraction free tracking. There is no screen or on-device interface. Everything runs through a companion app, which handles analysis and reporting.
This is very much the same philosophy that made Whoop popular. Continuous wear, passive data collection, and insights delivered through software rather than on the wrist. But this is also where the gap between the two becomes clear.
Whoop’s real strength has never been the hardware alone. It is the ecosystem around it, especially the app. The depth of analysis, recovery insights, and long-term trends are what set it apart. That kind of software layer is difficult to replicate, and Rogbid cannot match that level of refinement at this stage.
ECG takes centre stage
One area where Rogbid is trying to stand out is ECG. The Loop includes a GH3228 chip with 500Hz sampling, offering 30 second ECG readings along with continuous monitoring and automated analysis.
It also introduces features like Lorenz scatter plots to visualise heart rate variability. That is an interesting addition, as it attempts to translate more complex physiological data into something usable for everyday users.
Beyond ECG and HRV, the device tracks heart rate, blood oxygen, body temperature and sleep. It also claims to measure blood pressure and blood composition, which should be taken with a humongous pinch of salt.
Hardware and wearability
The Loop weighs 25 grams and uses a high density alloy body combined with fabric straps. Rogbid includes five strap options in the box, which is a practical move and helps reinforce the idea of all day wear.
Battery life is rated at up to 15 days on standby, powered by a 150mAh battery. It also includes NFC and 5 ATM water resistance, which keeps it in line with expectations for a device in this category.
The Whoop comparison is unavoidable
There is no getting around the comparison. Rogbid Loop looks like a Whoop style device, and it is clearly positioned in that same space.
But matching the form factor is the easy part. Matching accuracy and software is much harder. Whoop has spent years refining both its hardware and its data interpretation. That is where it builds its value.
There is also a legal angle worth keeping in mind. Whoop has already taken action against companies releasing similar looking products, including Polar and Lexqi. Whether Rogbid attracts similar attention remains to be seen, but it is something to watch.
At $69.99, the Rogbid Loop sits in a very different price bracket from Whoop. That alone will make it appealing to users who are curious about screenless tracking but not ready to commit to a subscription model. The trade off is in data quality and insight depth.
Source: Rogbid
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