Whoop lands $575 million as valuation jumps past $10 billion
Whoop has pulled in $575 million in fresh funding at a $10.1 billion valuation, a major jump from its 2021 figure of $3.6 billion. The new cash comes as the company says membership has climbed past 2.5 million globally, with 2025 bookings up 103% year over year.
For a company that started in 2012, this latest raise marks another major milestone. Total funding now sits at more than $900 million, which places Whoop among the best-funded names in the wider health and wellness wearables space.
The latest round was led by Collaborative Fund, with backing from a mix of institutional investors, strategic healthcare names and high-profile individuals. Among those joining the round are Abbott, Mayo Clinic, Qatar Investment Authority and Mubadala, alongside names such as Cristiano Ronaldo, LeBron James, Reggie Miller and Niall Horan.
The subscription model still stands out
What continues to set Whoop apart is its business model. Unlike most wearable brands that focus on selling hardware upfront, Whoop continues to lean heavily into subscriptions.
The wearable itself is bundled with membership, with users paying ongoing fees for access to the platform’s recovery, sleep and readiness insights. This approach has always made it feel more like a health service than a traditional hardware company, and clearly investors still see room for growth in that model.
It is also worth noting that the company has been moving further into the mainstream. To remind, Whoop built its early reputation around athletes and serious fitness users.
AI and data are now front and centre
A big part of the latest funding story is the company’s focus on AI. Whoop says its platform is powered by more than 24 billion hours of physiological data, which it uses to train its own models for personalised insights.
That includes recommendations around sleep, recovery, training load, stress and the impact of everyday habits such as nutrition. The bigger pitch here is no longer just performance optimisation for sport, but a wider health platform that aims to help users spot issues early and adjust behaviour before problems escalate.
Growth plans and what it means for the sector
Whoop says it ended 2025 cash flow positive and at a $1.1 billion run rate, which is likely to reassure investors given the more cautious funding environment over the past year. The company is also hiring for more than 600 roles, with plans to ramp up R&D and push further into international markets.
There is now increasing talk of an IPO on the horizon. Recent reports suggest Whoop is considering a public listing within the next two years, which makes this funding round feel less like a simple cash injection and more like part of a broader scale-up ahead of a possible move to the public markets.
This round also comes shortly after Oura’s own massive raise at an $11 billion valuation, which shows that investors have not lost interest in the digital health and wearable sector. If anything, the market seems to be rewarding companies that combine hardware, data and recurring subscription revenue.
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