Steph Curry teases Google’s new screenless Fitbit band
No, this is not an April Fool’s joke. Google appears to be preparing a new kind of Fitbit, and this time it looks like the company is moving away from screens altogether. A short teaser video shared by Stephen Curry shows what seems to be a fabric-based health band with no display, suggesting Google is stepping directly into the fast-growing screenless recovery tracker category.
A different direction for Fitbit
The short clip does not reveal much, but it reveals enough to make the direction clear. Curry is seen wearing a band with a light grey centre section and orange accents along the sides and clasp, and there is no visible screen anywhere on the device. That alone makes this a major departure from the Fitbit watches and trackers we have become used to over the past few years.
Instead of focusing on step counts and notifications shown on the wrist, this looks far more aligned with the idea of passive, round-the-clock health monitoring. The likely emphasis here is on sleep, recovery, readiness and longer-term wellness trends, all delivered through the Fitbit app rather than a display on the device itself. That makes the comparison with Whoop unavoidable, but it also feels like Google is trying to give the concept its own spin.
Not just another Whoop clone
At first glance, the obvious reaction is to call this a Whoop-style band, and in broad terms that is fair. It is a screenless wearable that appears to focus on health insights rather than smartwatch functionality. But based on the teaser alone, the design itself seems distinct enough.
The band uses a noticeably different visual style, particularly around the strap and fastening mechanism. That matters, because several brands that have launched devices strongly resembling Whoop bands have found themselves pulled into legal disputes with Whoop over design similarities and branding concerns.
This is why the Google and Fitbit approach here is interesting. The concept overlaps with Whoop, but the physical design shown so far does not appear to be a direct imitation. From what is visible in the video, it looks like Google has deliberately created a separate identity for the product.
The software will decide everything
The hardware is only part of the story. In reality, devices like this live or die by the software experience, and that is where Google may feel it has an opening.
Whoop’s biggest strength has never really been the band itself. The real value comes from how its app translates raw biometric data into strain, recovery, sleep debt and coaching insights that users can actually understand. If Google wants this to work, Fitbit’s software needs to feel equally polished.
This is where the company’s recent push into AI health tools becomes important. Fitbit’s Gemini-powered personal health coach features have already started rolling out more broadly, and it is easy to imagine this new band becoming the hardware layer for that ecosystem. Basic tracking may be available to everyone, while deeper analysis and coaching features could sit behind Fitbit Premium.
Our takeaway
There is a genuine opportunity here for Fitbit. A lot of people like the idea of deeper health tracking but do not necessarily want another smartwatch screen buzzing on their wrist all day. A low-profile fabric band that focuses on sleep, recovery and wellness could appeal to users who want less distraction and more insight.
The fact that Google chose to tease it through Stephen Curry also suggests this is not some distant concept. It feels much closer to launch than a typical early-stage product tease.
For Fitbit, this could mark an overdue comeback after several years without a new device launch. The category is already well established, but if Google can combine a distinct design with strong AI-driven insights, it may finally give the brand a way back into the spotlight.
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