Mobvoi scales back TicWatch presence while AI products take over
Mobvoi’s TicWatch models are suddenly nowhere to be found. You can’t buy them on Amazon, and even Mobvoi’s own site makes it impossible to check out. At the same time, the company seems to be putting all its energy into AI tools and smart treadmills, which has a lot of people wondering if they’ve are walking away from smartwatches.
TicWatch lineup gets harder to find
Now Mobvoi hasn’t actually announced an official exit from the smartwatch market, but the signs are hard to miss. On Amazon US, the TicWatch listings have vanished or are marked as unavailable. Over on Mobvoi’s own site, the “Smartwatch” category has been removed from the top navigation bar. Models like the TicWatch Pro 5 Enduro and Atlas still appear on the homepage, but cannot be purchased. Their store pages say they are not available at the moment. And regional availability is almost non-existent.
To remind, the TicWatch Atlas was released in October 2024, which means it has been over a year since any new hardware hit the market. When 9to5Google asked for comment, Mobvoi said only that there is no new information to announce about the TicWatch range. They did confirm that existing devices will continue to receive essential support. That leaves current owners in a bit of limbo, and it raises questions about where the company is heading next.
From hardware to voice-first AI
Mobvoi now refers to itself as an AI company, and the shift in product focus backs that up. Their new hero device is the TicNote recorder, a small voice-based AI assistant that requires a subscription for full functionality. The other hardware on offer is a line of smart treadmills, which pair with Mobvoi’s voice AI platform.
There is a clear pivot underway. Smartwatches have been moved out of sight, while products that lean into voice interaction and cloud AI are being promoted heavily. This mirrors a trend seen in Mobvoi’s financial reports, which show strong year-over-year growth in AI subscription revenue and stagnation in device sales.
Smartwatch hardware comes with real challenges. Mobvoi relies on Qualcomm chips, which often introduced delays in software updates due to longer integration timelines. And while the TicWatch line stood out for battery life and unique display tech, it faced stiff competition from vertically integrated players like Samsung and Google. These companies design their own chips and operate on faster development cycles.
A shrinking ecosystem
The statement about continuing essential support is open to interpretation. It likely means that devices will receive security patches and maintenance updates for a while. But users should not expect Wear OS 6 or major new features. There’s also the long-term question of server maintenance. Mobvoi’s watches sync health and fitness data through their own cloud system. If the company continues to distance itself from consumer wearables, those backend services could become harder to rely on.
Even if this isn’t a confirmed exit, the broader trend is clear. Fossil has already shut down its smartwatch business. Tag Heuer has moved to its own operating system. The list of independent Wear OS watchmakers is shrinking. With Mobvoi scaling back its presence, the market now revolves around Samsung, Google, along with a few regional players.
Mobvoi was one of the last companies offering something different. Their dual-layer display helped solve a battery life problem that most Wear OS devices still struggle with. If that innovation disappears, the platform becomes less diverse, and users lose a low-cost alternative to the flagship giants.
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